Helping Fazer, the “unknown” Finnish confectionery behind fan-favourites like “Dumle,” “Turkish Pepper” and “Marianne” get their claim to fame and cement their name by finding their own voice in the Danish market through humor, contextual relevance and targeted interaction.
+50%
Increase in unaided brand awareness
30k+
Product trials performed across the country
76,6%
Expressed positive post-ad behaviour
200k+
Chocolates sold in Q1 following the campaign
