Mexican hot sauce brand Cholula is among the fastest growing in the world. Having just entered the Danish market, their ambition to win the Danes taste buds called for an engaging communication platform based on cultural insight and understanding of the target audience. The solution; an integrated campaign with a humorous angle speaking to our ambition of living exciting and eventful lifes, while recognizing the sad truth that most of us often find ourselves in predictable habits and repetitive patterns instead. The concept “Add flavor” was created encouraging us to fight predictability and flavorless habits by spicing up everyday life. And where better to start than in the kitchen?
