©Jacob Schween

Jacob is a senior creative, director, and former global executive based in Aarhus Copenhagen, making a living turning problems into profit by making cents out of chaos. Most recently, he led the creative team and output as ECD and partner at creative shop Moment Cph. Before that, he held the role of Global Creative Director at the Silicon Valley-based design firm Star.

A seasoned serial creative director, writer, designer, strategist, executive & agency founder, he prefers the less formal label professional (m)ad-man. Armed with a decade plus of experience as a cross-disciplinary creative, leader, and trusted advisor, he has made it his business to help ambitious teams and organisations Create Direction™ and unlock potential through purposeful planning and impactful ideas that win hearts, minds, and market shares.

Experience

ECD, Partner
Moment Cph
2022 – 2024

Global Creative Director
Star
2021 – 2022

Head of Creative
Happy & Co.
2016 – 2021

Creative Director, Founder
Kasual Collective
2013 – 2017

Art Director
Freelance
2009 – 2013

Education

Design & Communication, AP
EAMV Business Academy

Certifications

Appointed Censor
Censor & External Examiner
Danish Business Academies

Design Thinking
Certified Innovation Facilitator
FORTH Innovation Institute

Clients

Pepsi
Kleenex
Jordan
MG
Scholl
Paramount
Just-Eat
Unilever
Siemens
Lay’s
Aperol
Cholula
Faxe Kondi
Bestseller
Heineken

Panasonic
OTA Solgryn
Connected Wind
Nutramino
FCM
Pentabase
Osteoporosis Association
Frisko
Royal Unibrew
Salvequick
Pernod Ricard
Baettr
ALPI

Advertising

Animating ads and award-winning creative campaigns that hook, prime, and linger—turning heads and winning hearts.

  • Road Tour

    Engaging potential MG customers with interactive experiences, addressing common EV concerns and boosting brand perception and sales with the “MG Road Tour” campaign

    Coming Soon
  • Fortjent Fornøjelse

    Fortjent Fornøjelse

    Helping “underdog” Fazer find their bite, tune their bark, and cement their name in the minds and hearts of the Danish consumers

  • Refreshing Oral Care

    Refreshing Oral Care

    Strengthening Jordan’s Nordic market presence and increasing the appeal of oral care by making every day fun

Brand

Aligning aims and uniting arms—bridging brand and business objectives to chart a common course to success.

  • Everyday Surprises

    Everyday Surprises

    Helping Kleenex® become an everyday essential in Nordic households with Everyday Surprises.

  • Life’s Calling

    Life’s Calling

    Repositioning Nutramino as a healthy snacking brand with a refreshed identity and new, global brand, campaign and community platform “Life’s Calling”

    Coming Soon

  • Foundation for The Future

    Baettr was born out of a global rebrand process aimed at laying the foundation for the wind titans future competitiveness, transforming an evolving industry giant with a new name, brand, and visual identity

Creative

Talking the walk—from heart-tugging hero films to head-turning headlines and copy they are bound to copy.

  • Fortjent Fornøjelse

    Fortjent Fornøjelse

    Helping “underdog” Fazer find their bite, tune their bark, and cement their name in the minds and hearts of the Danish consumers

  • Everyday Surprises

    Everyday Surprises

    Helping Kleenex® become an everyday essential in Nordic households with Everyday Surprises.

  • Carry On

    Salvequick’s “Carry On” campaign effectively positioned the brand as an household essential for healing everyday injuries, increasing brand awareness, engagement and loyalty

    Coming Soon
Digital

Transforming digital drudgery into exceptional e-xperiences that impress and immerse—adding zeros to your ones.

  • Road Tour

    Engaging potential MG customers with interactive experiences, addressing common EV concerns and boosting brand perception and sales with the “MG Road Tour” campaign

    Coming Soon

  • Pluto TV

    Advising Paramount on getting their latest streaming venture off to a shooting start in the Nordics with the localized “Worlds Await” creative and experiential activation platform

    Coming Soon

  • A Winning Fan Experience

    FC Midtjylland’s new digital platform boosted engagement and interaction, leading to significant increases in visitors, page views, and user sessions

Experience

Connecting the dots to turn inane interactions into meaningful moments—and the tide of fragmented flows into smooth sailing.

  • Road Tour

    Engaging potential MG customers with interactive experiences, addressing common EV concerns and boosting brand perception and sales with the “MG Road Tour” campaign

    Coming Soon

  • Pluto TV

    Advising Paramount on getting their latest streaming venture off to a shooting start in the Nordics with the localized “Worlds Await” creative and experiential activation platform

    Coming Soon
  • Find Your Comfort Zone

    Find Your Comfort Zone

    Boosting awareness by showcasing product relevance through creative communication and experiential activation with Scholl’s “Find Your Comfort Zone”

    Coming Soon
Facilitation

Advising teams, boards and brand owners to unlock potential and reap the rewards of responsible rebellion.

Press & Mentions

Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?Intrigued? Let’s chat! Entertained? Give me a shout! Tempted? Call me, maybe?